Brand Identity + Website Design
CENTENNIAL WELLNESS COLLECTIVE
Centennial Wellness Collective is a multidisciplinary wellness space in Sparwood, BC, bringing independent practitioners and beauty and wellness providers together under one roof. The project called for a brand and website that could bring those varied services together while still allowing each provider to maintain their own identity.
The goal was to create something warm, elevated and welcoming, with a natural feel that suited the wellness industry without leaning too heavily into traditional spa branding.
THE BRANDING
Centennial Wellness Collective came to Saem House Creative with an initial logo concept that needed refinement and development into a complete, usable brand.
Working alongside Kirstin on the logo development, we explored several directions, including a stronger "C" brand mark that quickly became the preferred concept. From there, we refined the identity through different typography treatments, a delicate branch element, and a series of logo configurations designed to work across digital, print, and social applications.
The final identity centres on the clean "C" mark and understated botanical detail, supported by horizontal and stacked logos, a badge, a monogram, and individual submarks. The brand palette combines Cacao, Cashmere and Champagne, creating a warm, neutral foundation that feels sophisticated without being overly polished or clinical.
The result is a flexible brand system that can represent Centennial Wellness Collective as a whole while sitting comfortably alongside the individual brands operating within the space.
THE WEBSITE
With the brand established, Saem House Creative designed and built a completely new website to give Centennial Wellness Collective a clear online home.
One of the biggest considerations was how to organise a collective of independent providers without making the website feel fragmented. Rather than building the site around individual businesses, the experience was structured to help visitors understand what Centennial Wellness Collective is, explore services based on what they are looking for, and discover the right provider.
The website includes dedicated pages for the Collective, its services and each provider, giving every business space to introduce their approach, treatments and expertise while maintaining a consistent look and feel across the site.
A ‘Find a Service’ experience helps visitors navigate the range of treatments available, from clinical esthetics, acupuncture and massage to reflexology, Reiki, beauty services and foot care. Clear calls to action throughout the site then direct visitors towards the appropriate provider for bookings and enquiries.
The finished website carries the warmth and simplicity of the new brand throughout, with an editorial, image-led design, natural tones and plenty of breathing room.
THE RESULT
The finished project gives Centennial Wellness Collective more than a new website or logo. It creates an overarching identity for a growing collective of practitioners.
The branding provides a consistent visual foundation, while the website makes a diverse range of services easier to understand, discover and navigate. Most importantly, the individual providers still feel like independent businesses, while clearly belonging to something bigger.
See the final result here: centennialwellnesscollective.ca
services provided
Brand Development + Refinement
Logo Suite
Brand Guide
Website Strategy
Squarespace Website Design + Development
Website Copy
Provider Pages
Service Architecture
SEO
Contact Forms + Integrations
Privacy Policy