WEBSITE PROJECT
Luxe Executive Travel
When Lea from Luxe Executive Travel came to Saem House, she already had a strong business built on trust, expertise, and exceptional client service. What she needed was a website that reflected the level of service she provides and made it easier for potential clients to understand the value of working with a professional travel advisor.
Together, we created a polished, easy-to-navigate website that showcases Luxe Executive Travel's corporate and leisure travel services while positioning the business as a trusted travel partner for clients across Australia and beyond.
THE project
The website was completely redesigned and restructured to better communicate Luxe Executive Travel's services, expertise, and personalised approach.
Alongside the website design and copywriting, I coordinated a brand photography session with Casey Bell Photography to capture updated imagery of Lea and her team. The new photography helped bring a more personal and professional feel to the website while showcasing the people behind the business.
The project also included domain migration, Google Workspace email migration, professional email signature design, social media assets, SEO setup, and Squarespace training.
The result is a cohesive online presence that feels polished, approachable, and aligned with the Luxe Executive Travel brand.
Luxe Executive Travel Photoshoot by Casey Bell Photography
Favourite Feature
The Travel Journal
One of my favourite features of the website is the Travel Journal.
More than just a blog, it gives Lea a place to share destination insights, travel inspiration, industry updates, and firsthand experiences from around the world.
What makes the Travel Journal especially valuable is that the content comes from real experience. Lea regularly travels to the destinations, hotels, and resorts she recommends, allowing her to provide clients with genuine insights and trusted recommendations. Over the years, she has built an extensive collection of travel reviews, destination guides, and firsthand experiences that showcase both her expertise and passion for travel.
The Travel Journal helps visitors get to know the person behind the business while also supporting long-term SEO growth and creating valuable content that continues to attract new visitors to the website.
THE OUTCOMe
The finished website feels like a true reflection of Luxe Executive Travel and the level of service clients receive.
It's professional without feeling corporate, easy to navigate, and built to support the business as it continues to grow.
Most importantly, it reflects Lea herself: knowledgeable, approachable, detail-oriented, and genuinely passionate about helping people travel better.
See the final result here: luxeexecutivetravel.com
services provided
Website Strategy
Website Copywriting
Custom Squarespace Website Design
Brand Photography Coordination
Mobile Optimisation
Basic SEO Setup
Google Search Console Integration
Domain Migration & Redirect Setup
Google Workspace Email Migration
Professional Email Signature Design
Social Media Asset Creation
Website Training & Handover
